Posted by: nbaground on: January 25, 2010
There is one easy negotiation skills technique that can be used by anyone to immediately and positively influence their negotiation results. This technique is to constantly (yes always) exaggerate your expectations at the negotiation table.
Henry Kissinger, the well-known American Secretary of State said: Effectiveness at the conference table depends upon overstating one's demands, a well known quote referred to in both negotiation training and sales training courses. There are quite a lot of grounds why it is important for you to start with high aspirations when you engage in negotiations:
1. Research has proven that high objectives will constantly outperform low aspirations. It could be said that if you want to hit the moon, you should aim for the stars. You will be surprised by the value of something so simple. Many of my clients are very pleased when they understand that they can accomplish more from their negotiations by simply asking for more!
2. Having high aspirations will allow you to 'anchor' the deal around your aspirations. It is far better 'anchoring' negotiations around your aspirational level rather than your absolute minimum acceptable rate. Having high aspirations express confidence and helps to underline the quality of your suggestions.
3. Perhaps most critically, having high objectives will allow you the room to be accommodating in your negotiations. Research tells us that almost everybody compare their accomplishments at the negotiation table with their ability to gain concessions from the other side. The reality is that your counterparty will have no incentive to be accommodating or to make allowances to you if you are not prepared and able to make concessions to them.
Therefore, if you do not allow yourself some 'room to move' then you risk coming across to the other side as somebody who is inflexible and unwilling to make allowances. Please note that I am NOT proposing that you start your negotiations with extreme and unrealistic demands. Your opening offer should reflect a level that is realistic and that you are able to rationalise using a good, factual argument. It can be high risk using extreme demands and offers as the other side may well decide not to deal with you at all.
Some time ago I worked with a large multi-national organisation who used an approach of 'the price we ask for is the only price we sell at'. As they are a well recognised and old company in America, most of their clients have come to know them as the type of organization that has a traditional method to business and have learned to live with this approach. However, when using this method in Poland, the company realised that they were being perceived as being inflexible by their counterparts because they would never budge on their prices.
In Polish business culture this method was not acceptable and they found it very difficult to conclude agreements in the Polish market place. The simple solution was for them to ask for a little more than their regular prices so that they could permit clients the opportunity to negotiate with them and to gain some concessions from them. This approach proved to be very successful for them.
Of course, bear in mind that 9 out of 10 times your counterparty's first offer will be an ambitious goal, not their minimum expected outcome. This means that you should never accept any first proposal that is made - you must always negotiate!
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