Posted by: nbaground on: January 25, 2010
Do you know the saying it's not enough to be a (insert your profession / trade here) you also have to be a great marketer of (insert your profession /trade here). Lot's of people the very thought of marketing themselves is uncomfortable, distasteful even, but it doesn't need to be that way. You can overcome the fear of self promotion, it's just like anything else, with the right tools, strategies, assistance and most importantly a shift in your mind set you can discover the fun in self promotion to where it even becomes effortless self promotion.
Perhaps the first thing you need to do is to stop thinking of self-promotion as a project and start incorporating it into your daily business duties as a vital business generation tool.
Like a a "keep-in-touch strategy." This is made easy by using an autoresponder service.
There are many autoresponder services available, do your research and choose the one that suits your needs.
Make a habit of regularly sending your clients and potential clients emails, personal notes and helpful articles.
It means: giving to people building and maintaining relationships and honoring your commitments.
Ultimately effortless self-promotion is about establishing:
- trust
- credibility
- respect, and
- creating a reputation in the marketplace.
Three things you can start doing yourself today are:
(By the way if these techniques don't resonate with you, take a deep breath and just do it, you simply must overcome the fear of self promotion and embrace it, as just a fact of growth - in business, at work, home, school)
1. Set small daily self-promotion goals.
- dropping someone a line,
- joining a networking group,
- donating your service,
- writing an article,
- updating a blog,
- or showing up at an networking event.
IT MAY TAKE MONTHS TO SEE THE END RESULT IN NEW CLIENTS, but it gets you taking action.
Reality check - clients will come to you when it is right for them, not you, and you have to be ready to serve them when that time comes.
You won't build your business / your career / you life without taking action.
2. You need a website, but not just any website, a direct response based website that grabs your target prospects attention and compels them to give you their name and contact details.
3. Use your initiative - follow up, follow up, follow up.
- Keep in touch with diplomacy.
- Thank them for choosing you and your service.
Even if they only use you annually make an effort to stay in contact.
Keep them up-to-date of your activities, your newsletter, specials etc.
Sometimes it's difficult to stay in touch. People change jobs, move around have different needs, budgets and so forth.
The onus is your responsibility.
Remember in the end marketing your service is about marketing YOU.
Your job is to sell your prospective clients on you:
Your uniqueness, your brand, your value - what you have to make their lives better.
You will find it difficult, even impossible to achieve greatness or sustained success without the willingness and capacity to be a ruthless self-promoter.
If you tackle it with the right attitude you will discover the fun in self promotion
So go on, make it fun, enjoy it and promote yourself now!
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