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There was a time when this may have been true, but, those days are gone. Based on a latest Netcraft report that suggests there are around 240,000,000 websites and blogs in existence and growing quickly daily. This means tremendous competition for the eyes and minds of the people you wish to see your website and purchase your product or service.

The most basic aim of any website is to generate targeted and motivated traffic. Doing this requires an ongoing digital marketing plan. So where do I begin?

Whether you're just beginning the design and development of a new website, or are thinking why my current web site is not generating the leads you were hoping for, these 8 points are guaranteed to provide the ground work that will help increase targeted traffic to your site.

Keyword Research:

Whether you rent an SEO firm or do it in home, be certain to uncover the exact phrases that your potential buyers are looking for.

Copywriting:

No one knows your business more than you. But sometimes it takes a good writer to take what you know and 'buff it up' to truly make it shine.

Optimize your website for the Search Engines:

Onpage optimization involves populating your site with the keywords you've determined as your most significant.

Inbound Link Creation:

Inbound links are links that point buyers to your page and content. Search Engines see them as a vote of assurance that another site has given you.

Social Media Optimization:

Not only are these easy to obtain effective inbound links, but this is an extraordinary tool to talk directly to an engaged and usually supportive audience.

Offline Advertising and collateral resources:

Make sure that any offline activities like traditional advertising or Direct Mail are in sync along with your internet messaging.

Public relations & article marketing:

Get the word out by means of both traditional channels and online news and article sources. Write a press release announcing the new venture and submit to both local media as well as internet sources.

Get out and shake some hands:

I would be remiss if I recommended that all this will benefit your business without getting out and building some personal connections. Personal relationships for most small business will never be replaced totally by any amount of internet marketing.

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