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If you want to find customers in a recession you will probably be searching for creative promotion methods, and I'm guessing it will be even better if there is a plan that's available to those with a rock bottom budget - or even for those in need of completely free advertising.

The best way I have discovered to get website traffic, without a doubt, is Article Marketing.

It's free, the clients are targeted and they are looking for whatever product you are promoting, and what's even better, unlike an expensive month-long advert in the national press, new customers keep coming month on month. I have sites I haven't actively promoted for more than 4 years - yet targeted visitors arrive over and over again.

You really don't need to be (or hire) an expert with website promotion tricks, although if you are able, that's even better. But you do need to use article marketing correctly. Even though you will get SOME traffic, with a haphazard approach, it won't be the best you can reach for the time spent.

Some business owners may be afraid to even look at article marketing because they think they're not "literate" enough. This should NOT be a problem. Certainly your submission needs to be correctly punctuated and free from spelling mistakes, because that will reflect on you and your business as "sloppy". However a good spell-checker, in Word or even that in your browser, will highlight the changes you need.

If you still feel unable to compose content for your articles, you can find authors to write them for you at a surprisingly low cost and, if you pick a good author you can end up with excellent work. Tip - give authors a small project to work on first, as some are better than others. Just one of my initial mistakes!

Another alternative is to obtain low-cost PLR articles and rewrite them yourself. Please note that th rewriting step is vital; it is what puts your own personality and stamp to articles that other people may already have purchased.

So having removed worries about being unable to devise good articles, you're well on the way to starting to use article marketing to get free traffic. It really can be that easy.

My initial attempts were successful even with a handful of "raw" articles I'd written myself without considering any of the finer points. But with just a little extra thought, using a few more tips and tricks, I could have achieved so much more.

A few of the article marketing tips that can help you get better results are:

- How to decide what keywords to use?

- Are you trying to get prospects to sites that already have too much competition?

- Which article directories are the top ones to submit to?

- Should you submit your work to many sites or just a few - is more always better?

- What is the best way to compose articles?

- How to choose the best title for your article?

- How to overcome writer's block?

- What about Google's duplicate content penalty?

Formatting your articles for the benefit of the people who will use them

The REAL benefit of Article Marketing, that most people aren't even aware of.

Study some of these finer points and you'll be streets ahead of most article marketers who don't even know the questions to ask.