Posted by: nbaground on: January 25, 2010
First off, a Sales Funnel is a marketing system that you have in place, to facilitate sort and sift your leads through.
It would be smart of you, to connect a "Funded Proposal" component to your Sales Funnel, this way you are able to create income on the front end, as you are you develop your main business and residual income on the back end.
The following is an representation of my Sales Funnel and the setup, that I have identified to be the most powerful.
MARKETING:
By using numerous marketing channels & methods, such as Pay Per Click (PPC), Solo Ads, Article Marketing, Social Bookmark sites and countless other ways, you will drive traffic to your Sales Funnel.
You must provide this traffic truly invaluable content that's specific to the niche you are catering to, in order to get them to make way into your Sales Funnel. Turning them into a lead.
PERSONAL CAPTURE PAGE:
In exchange for your vital content, your prospects will furnish you with their name, email address and most will even provide you their phone number.
You can produce your own capture page or you can utilize one of the countless marketing systems, that are that can be purchased and allow you to customize a page.
I encourage you to brand your capture page with YOU! Add a video of yourself, discussing the benefits to your prospects, if they asked for your effective content.
EMAIL AUTO-RESPONDER:
Your auto-responder, will become an automated way for you to resume providing your leads with worthwhile content.
This is accomplished by setting up your AR with pre-written, well thought out and relevant, email messages, which are set to automatically be sent.
This is where the funded proposal comes in. Some! Not all of your messages, should have links to suitable and valuable tools that your leads can order.
FOLLOW UP & BUILD RELATIONSHIPS:
This is a imperative step in the process. You must follow up with your leads and start to devise a relationship with them.
PICK UP THE PHONE! You read that right. Call your leads, they won't bite you.
It's not like cold calling. If you branded yourself correctly, nearly all will already know who you are when you call them. Once more it's very important you do this.
Don't only depend on your auto-responder. From time to time send a personal message to your leads. Not trying to sell them something but just to say whats up and to offer assistance.
I also like to connect with my leads on Social Networking sites, like Twitter & Facebook. This way they get to see my family, the places I like to explore to and the things I like to do.
PRIMARY BUSINESS:
During this whole procedure, I never promote my primary MLM business to my leads. Because I have recommended them valued content, my help and formed a relationship with them, many ask me about joining my primary business.
So there you go! The Sales Funnel process I have setup. Do some opt-out, yes! Do some not acquire the tools recommended in the system, yes! Do some not enroll in my primary business, yes!
But it doesn't matter. With a Sales Funnel as long as I'm feeding it, I will realize results and so will you!
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