Posted by: nbaground on: January 25, 2010
Computer screens are not as readable as paper. It is difficult on your eyes and the location is fixed in relation to the eyes meaning that delicate changes to enhance viewing are not able to be made instantly, and often subconsciously, as you would typically do with hand-held media.
So, actually mass article marketing is not such a practical approach after all or perhaps it is wrong to treat it as such. If, it is indeed, such an important marketing system, how can there be such requirement for worry about layout and the manner in which individuals were used to read?
Unquestionably not the case!
Articles do get read, browsed, skimmed, or some additional term someone might apply to the browsing of articles.
As with magazines, there will be men and women who read them in their entirety, there will be those that scan only the headlines and a summary. There will be people making an attempt to read completely but get frustrated because they can certainly continue to missing their place, losing the flow of the article and so on.
Written information produced for distribution online, and consequently most likely reading, on a computer monitor should be broken into speedily digested bits of material. Just like bullet points.
Producing a well displayed article, prepared with the likely media in mind, should on its own be treated as an essential facet of mass article marketing campaigns. Do not type away busily into a text document and then simply cut and paste the ensuing content with no thought to ample spacing and styling for easy viewing.
Important points should be on hand to the eye and page position very easy to sustain. Amount of spacing and highlighting or strong text type are simple and powerful means of achieving such effect.
I appreciate your reading this, and while many of my tips seem to be simple in nature, that fact does not detract from the inherent benefit provided. I hope you would agree . I welcome feedback :)
My email is bound to be around here someplace!
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